{"product_id":"9781137019486","title":"Brand Revolution: Rethinking Brand Identity","description":"Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47032538726640,"sku":"9781137019486","price":46.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137019486_p0.jpg?v=1763698004","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137019486","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}