{"product_id":"9781137279279","title":"All Thumbs: Mobile Marketing That Works","description":"Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.","brand":"Wicked Bent Press","offers":[{"title":"Default Title","offer_id":47023166292208,"sku":"9781137279279","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137279279_p0.jpg?v=1763759254","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137279279","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}