{"product_id":"9781137366771","title":"Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness","description":"The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47015544422640,"sku":"9781137366771","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137366771_p0.jpg?v=1763698407","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137366771","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}