{"product_id":"9781137379276","title":"Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods","description":"This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47020524634352,"sku":"9781137379276","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137379276_p0.jpg?v=1763698646","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137379276","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}