{"product_id":"9781137395566","title":"Real Luxury: How Luxury Brands Can Create Value for the Long Term","description":"Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47025683005680,"sku":"9781137395566","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137395566_p0.jpg?v=1763698708","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137395566","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}