{"product_id":"9781137407696","title":"The Rise of Asian Firms: Strengths and Strategies","description":"Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47011755983088,"sku":"9781137407696","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137407696_p0.jpg?v=1763698759","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137407696","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}