{"product_id":"9781137463319","title":"Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary","description":"The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47009486668016,"sku":"9781137463319","price":67.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137463319_p0.jpg?v=1763698808","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137463319","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}