{"product_id":"9781137466679","title":"Why People (Don't) Buy: The Go and Stop Signals","description":"Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47025714430192,"sku":"9781137466679","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137466679_p0.jpg?v=1763698819","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137466679","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}