{"product_id":"9781137469526","title":"Intellectual Property Rights Management: Rookies, Dealers and Strategists","description":"This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47025754374384,"sku":"9781137469526","price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137469526_p0.jpg?v=1763698993","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137469526","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}