{"product_id":"9781137479174","title":"Winning At Innovation: The A-to-F Model","description":"Innovation is a responsibility normally assigned to R\u0026amp;D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47011756376304,"sku":"9781137479174","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137479174_p0.jpg?v=1763698679","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137479174","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}