{"product_id":"9781137526236","title":"Marketing Strategy: Based on First Principles and Data Analytics","description":"\u003cp\u003eThis is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: \u003c\/p\u003e\u003cp\u003e1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited\u003c\/p\u003e\u003cp\u003eStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.\u003c\/p\u003e\u003cp\u003eAuthored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Adventure Fantasy Publishing","offers":[{"title":"Default Title","offer_id":47019235737840,"sku":"9781137526236","price":74.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137526236_p0.jpg?v=1763699271","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137526236","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}