{"product_id":"9781137580283","title":"Political Branding Strategies: Campaigning and Governing in Australian Politics","description":"\u003cp\u003ePolitical Branding Strategies tells the story of branding by the Australian Labor Party across seven years. This is an account of three brands – the \u003ci\u003eKevin07\u003c\/i\u003e brand crafted for Kevin Rudd, The \u003ci\u003eReal Julia\u003c\/i\u003e brand of his successor, Julia Gillard, and that of the party. Drawing on insider insight and a new framework to understand and evaluate political branding, Labor's strategies are considered in two case studies. They tell of skilful use of comprehensive branding strategies and costly disregard of basic branding principles, of stunning success and shattering reversal. This is a story with lessons for practitioners, researchers and citizens in democracies everywhere.\u003c\/p\u003e","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47019012358384,"sku":"9781137580283","price":69.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781137580283_p0.jpg?v=1763699217","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781137580283","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}