{"product_id":"9781138100336","title":"The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century","description":"\u003cp\u003e\u003cb\u003eThe Dynamics of Persuasion\u003c\/b\u003e has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions.\u003c\/p\u003e\u003cp\u003eThe sixth edition includes:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eupdated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003enew studies of health campaigns;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eexpanded coverage of social media marketing;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eenhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003eThe fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47020674416880,"sku":"9781138100336","price":94.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781138100336_p0.jpg?v=1763699874","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781138100336","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}