{"product_id":"9781250040176","title":"Beyond the Idea: How to Execute Innovation in Any Organization","description":"\u003cp\u003eThe \u003ci\u003eNew York Times\u003c\/i\u003e bestselling authors of \u003ci\u003eReverse Innovation\u003c\/i\u003e and \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e distill more than a decade of exclusive research into one short, powerful, action-oriented book.\u003c\/p\u003e\u003cp\u003eCompanies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.\u003c\/p\u003e\u003cp\u003eVijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In \u003ci\u003eBeyond the Idea\u003c\/i\u003e, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.\u003c\/p\u003e\u003cp\u003eBy offering specific action steps, \u003ci\u003eBeyond the Idea\u003c\/i\u003e extends the elegant conceptual insights from \u003ci\u003eHow Stella Saved the Farm\u003c\/i\u003e, Govindarajan and Trimble's parable. \u003ci\u003eBeyond the Idea\u003c\/i\u003e shows exactly how to:\u003c\/p\u003e\u003cp\u003e- Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists.\u003c\/p\u003e\u003cp\u003e- Manage any innovation initiative as a \u003ci\u003edisciplined experiment.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e- Implement three distinct models for moving from ideas to action.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBeyond the Idea\u003c\/i\u003e is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47048467939568,"sku":"9781250040176","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781250040176_p0.jpg?v=1763761146","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781250040176","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}