{"product_id":"9781250088680","title":"Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom","description":"\u003cp\u003eAn insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.\u003c\/p\u003e\u003cp\u003eFrom China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSix Billion Shoppers\u003c\/i\u003e takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, \u003ci\u003eSix Billion Shoppers\u003c\/i\u003e explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47142534512880,"sku":"9781250088680","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781250088680_p0.jpg?v=1769892043","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781250088680","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}