{"product_id":"9781250107534","title":"The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right)","description":"\u003cp\u003e\u003cb\u003eThe Instant \u003ci\u003eNew York Times, Wall Street Journal, \u003c\/i\u003eand \u003ci\u003eWashington Post \u003c\/i\u003eBestseller!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHow do social media stars attract such obsessive attention–even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, whom \u003ci\u003eVariety \u003c\/i\u003ecalls \"the best in the business,\" tackles these questions head-on. \u003c\/p\u003e\u003cp\u003eSehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Kim Kardashian Principle\u003c\/i\u003e reveals the people, products, and brands that do it best–from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk–and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Kim Kardashian Principle \u003c\/i\u003eis a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.\u003c\/p\u003e","brand":"St. Martin's Publishing Group","offers":[{"title":"Default Title","offer_id":47127958585584,"sku":"9781250107534","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781250107534_p0.jpg?v=1769892291","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781250107534","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}