{"product_id":"9781250155139","title":"Five Stars: The Communication Secrets to Get from Good to Great","description":"\u003cp\u003e\u003cb\u003eHow to get to master the art of persuasion—from the bestselling author of\u003ci\u003e Talk Like Ted\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIdeas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFive Stars\u003c\/i\u003e, Carmine Gallo, bestselling author of \u003ci\u003eTalk Like TED\u003c\/i\u003e, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.\u003c\/p\u003e\u003cp\u003eIn the knowledge age—the information economy—you are only as valuable as your ideas. \u003ci\u003eFive Stars \u003c\/i\u003eis a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFive Stars\u003c\/i\u003e, you will also learn: \u003c\/p\u003e\u003cp\u003e-The one skill billionaire Warren Buffett says will raise your value by 50 percent.\u003cbr\u003e-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. \u003cbr\u003e-How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies.\u003cbr\u003e-Why you should speak in third-grade language to persuade adult listeners. \u003cbr\u003e-The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47058257969392,"sku":"9781250155139","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781250155139_p0.jpg?v=1763703040","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781250155139","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}