{"product_id":"9781259181207","title":"Modern Competitive Strategy","description":"\u003cb\u003e\u003ci\u003eModern Competitive Strategy, 4e\u003c\/i\u003e\u003c\/b\u003e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style.  It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":48819520241904,"sku":"9781259181207","price":216.75,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781259181207_p0.jpg?v=1771955752","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781259181207","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}