{"product_id":"9781259539060","title":"Strategic Management of Technological Innovation","description":"\u003cp\u003eAnalyze. Formulate. Implement.\u003c\/p\u003e\u003cp\u003eMelissa Schilling’s \u003ci\u003eStrategic Management of Technological Innovation, \u003c\/i\u003e5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47052403933424,"sku":"9781259539060","price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781259539060_p0.jpg?v=1763704190","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781259539060","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}