{"product_id":"9781259584145","title":"Impossible to Ignore: Creating Memorable Content to Influence Decisions","description":"\u003cp\u003e\u003cstrong\u003eA groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.\u003c\/p\u003e  \u003cp\u003eMany experts have offered techniques on how to improve your own memory, but not how to \u003cem\u003einfluence\u003c\/em\u003e \u003cem\u003eother people’s memory\u003c\/em\u003e. Drawing on the latest research in neuroscience and cognitive psychology, \u003cem\u003eImpossible to Ignore\u003c\/em\u003e is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47143317143792,"sku":"9781259584145","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781259584145_p0.jpg?v=1763704334","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781259584145","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}