{"product_id":"9781259584541","title":"The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World","description":"\u003cp\u003e\u003cb\u003eHow one small tech company got smart about social media \u003c\/b\u003e\u003cb\u003eand became \"China's new smartphone king\" (CNN)\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e \u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eIn this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R\u0026amp;D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover:\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eHow Xiaomi became the third largest smartphone maker in the world—in just 4 years' time\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eHow the cofounders landed their first million users—without spending a dime on advertising\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eHow Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eWhat every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003e \u003c\/b\u003eAlready an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, \u003ci\u003eThe Xiaomi Way\u003c\/i\u003e can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eIncludes a foreword by Lei Jun\u003c\/b\u003e\u003cb\u003e, Xiaomi CEO\u003c\/b\u003e\u003cb\u003e.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47143452344560,"sku":"9781259584541","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781259584541_p0.jpg?v=1763704008","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781259584541","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}