{"product_id":"9781259589669","title":"Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses","description":"\u003cp\u003e\u003cstrong\u003eThe NEW Rulebook for Entrepreneurial Success\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eWhat’s the surest way to startup failure? Follow old, outdated rules.\u003c\/p\u003e  \u003cp\u003eIn \u003cem\u003eContent Inc.\u003c\/em\u003e, one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.\u003c\/p\u003e  \u003cp\u003eNotice a shift?\u003c\/p\u003e  \u003cp\u003eAuthor Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.\u003c\/p\u003e  \u003cp\u003eThe radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it \u003cem\u003eworks\u003c\/em\u003e. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on \u003cem\u003eInc.\u003c\/em\u003e magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want.\u003c\/p\u003e  \u003cp\u003eToday’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? \u003cem\u003eContent Inc.\u003c\/em\u003e shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world. This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds.\u003c\/p\u003e  \u003cp\u003eA pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In \u003cem\u003eContent Inc\u003c\/em\u003e., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps are:\u003c\/p\u003e  \u003cp\u003e• \u003cstrong\u003eThe “Sweet Spot”:\u003c\/strong\u003e Identify the intersection of your unique competency and your personal passion\u003cbr\u003e • \u003cstrong\u003eContent Tilting: \u003c\/strong\u003eDetermine how you can “tilt” your sweet spot to find a place where little or no competition exists\u003cbr\u003e • \u003cstrong\u003eBuilding the Base:\u003c\/strong\u003e Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.)\u003cbr\u003e • \u003cstrong\u003eHarvesting Audience: \u003c\/strong\u003eUse social-media and SEO to convert one-time visitors into long-term subscribers\u003cbr\u003e • \u003cstrong\u003eDiversification:\u003c\/strong\u003e Grow your business by expanding into multiple delivery channels\u003cbr\u003e • \u003cstrong\u003eMonetization: \u003c\/strong\u003eNow that your expertise is established, you can begin charging money for your products or services\u003c\/p\u003e  \u003cp\u003eThis model has worked wonders for Pulizzi and countless other examples detailed in the book. Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business.\u003c\/p\u003e  \u003cp\u003ePulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries.\u003c\/p\u003e  \u003cp\u003eWhether you’re seeking to start a brand-new business or drive innovation in an existing one, \u003cem\u003eContent Inc.\u003c\/em\u003e provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eJoe Pulizzi\u003c\/strong\u003e is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by \u003cem\u003eInc.\u003c\/em\u003e magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, \u003cem\u003eChief Content Officer\u003c\/em\u003e. Pulizzi’s book \u003cem\u003eEpic Content Marketing\u003c\/em\u003e was named one of \u003cem\u003eFortune\u003c\/em\u003e magazine’s Five Must Read Business Books of the Year.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47147869700336,"sku":"9781259589669","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781259589669_p0.jpg?v=1763704024","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781259589669","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}