{"product_id":"9781259709074","title":"Marketing","description":"\u003cp\u003eGrewal\/Levy's \u003ci\u003eMarketing\u003c\/i\u003e shows today’s social, mobile and digital student population how \u003ci\u003emarketing adds value\u003c\/i\u003e and how firms rely on value for establishing lasting relationships with their customers.\u003c\/p\u003e\u003cp\u003eUnderscoring that even the best products and services will go unsold if marketers cannot communicate their value, \u003ci\u003eMarketing\u003c\/i\u003e explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":47300800970992,"sku":"9781259709074","price":221.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781259709074_p0.jpg?v=1763703801","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781259709074","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}