{"product_id":"9781259835650","title":"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline","description":"\u003cp\u003e\u003cstrong\u003eThe proven system for rapid B2B sales growth from the coauthor of \u003cem\u003ePredictable Revenue\u003c\/em\u003e, the breakout bestseller hailed as a “sales bible” (Inc.com)\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eIf your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative.\u003c\/p\u003e  \u003cp\u003eBased on the acclaimed business model that made \u003cem\u003ePredictable Revenue\u003c\/em\u003e a runaway bestseller, this powerful approach to B2B prospecting will help you to:\u003c\/p\u003e  \u003cp\u003e• Identify the prospects with the greatest potential\u003cbr\u003e • Clearly articulate your company’s competitive position\u003cbr\u003e • Implement account-based sales development using ideal account profiles\u003cbr\u003e • Refine your lead targeting strategy with an ideal prospect profile\u003cbr\u003e • Start a conversation with people you don’t know\u003cbr\u003e • Land meetings through targeted campaigns\u003cbr\u003e • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges.\u003cbr\u003e • Define, manage, and optimize sales development performance metrics\u003cbr\u003e • Generate predictable revenue\u003c\/p\u003e  \u003cp\u003eYou’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit.\u003c\/p\u003e  \u003cp\u003eFollowing this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of \u003cem\u003ePredictable Prospecting\u003c\/em\u003e.\u003cbr\u003e \u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47143114735856,"sku":"9781259835650","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781259835650_p0.jpg?v=1763737586","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781259835650","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}