{"product_id":"9781260116427","title":"Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE CLASSIC GUIDE TO HIGH-LEVEL SELLING.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUpdated with new insights from global executives.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eHow do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major sales and establish loyalty for the long-term? \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThe authors of this groundbreaking book took a novel approach to answer these questions by asking more than 500 senior decision-makers what they look for when salespeople call. What these top executives reveal will change the way you sell. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis second edition has been updated with new insights on how to stand out and succeed in a market where executives are using social media and other technologies as a key part of their buying process. You’ll learn how to:\u003c\/p\u003e\u003cp\u003e•\u003cspan\u003e\u003c\/span\u003eTarget the most relevant executives in any sales opportunity\u003c\/p\u003e\u003cp\u003e•\u003cspan\u003e\u003c\/span\u003eWin support from the executive’s network of gatekeepers and influencers\u003c\/p\u003e\u003cp\u003e•\u003cspan\u003e\u003c\/span\u003ePosition yourself as the supplier who will add the most value with least risk\u003c\/p\u003e\u003cp\u003e•\u003cspan\u003e\u003c\/span\u003eUpdate your prospecting and selling skills for the digital age\u003c\/p\u003e\u003cp\u003e•\u003cspan\u003e\u003c\/span\u003eSell higher, win bigger, and close faster.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBased on the world’s largest study of its kind, \u003ci\u003eSelling to the C-Suite\u003c\/i\u003e, Second Edition blends empirical research with practical insights to help you sell higher, faster, and stronger.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47034636009712,"sku":"9781260116427","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781260116427_p0.jpg?v=1763705322","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781260116427","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}