{"product_id":"9781260134834","title":"Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson for Life","description":"\u003cb\u003eLearn how to apply the proven principles of \u003ci\u003eHug Your Customers\u003c\/i\u003e to refine your selling technique, boost your sales, and keep your customers coming back for more.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eIn his groundbreaking books, \u003ci\u003eHug Your Customers\u003c\/i\u003e—a \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller—and \u003ci\u003eHug Your People\u003c\/i\u003e, Jack Mitchell brought a warm human touch to the often-cold, bottom-line world of business. As the CEO of Mitchell’s clothing stores, one of the most successful small businesses in the country, he noticed that customer service and satisfaction get a lot of lip service—but not enough hugs. When you focus on the emotional connection as well as the intellectual aspect of a sale, you form strong lasting relationships that keep your customers returning, sales rising, and business booming.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eYou don’t have to hug your customers literally, of course. Mitchell’s personal approach to customer service involves a simple 5-stage process that anyone can master:\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e1st Stage: Making the Connection\u003c\/b\u003e\u003cbr\u003eLearn how to make a great first impression that engages customers immediately—and keeps them coming back again and again.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e2nd Stage: Decoding the Mission\u003c\/b\u003e\u003cbr\u003eLook for easy-to-read tells to determine what each customer wants—and what you need to do to make him or her happy.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e3rd Stage: Show and Share\u003c\/b\u003e\u003cbr\u003eInstead of a hard sales pitch, engage your customer in a genuine one-on-one conversation and form a personal connection to you and your product.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e4th Stage: Allowing the Buy\u003c\/b\u003e\u003cbr\u003eAdopt a warm, relaxed manner to gradually establish trust, gently convince the customer—and ultimately close the deal.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e5th Stage: The Kiss Goodbye\u003c\/b\u003e\u003cbr\u003eJust as important as first impressions, make a strong lasting impression that makes each customer feel valued, special, and delighted.\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe Extra Stage: One for Good Measure\u003c\/b\u003e\u003cbr\u003eTake that extra step to follow up on your customers, build on your connections, and make them your customers for life.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThese winning sales strategies will help you adjust your mindset, refine your selling style, and embrace the joy and value of caring for your customers. Mitchell’s tried-and-true techniques make it easy to size up your customer quickly and customize your approach perfectly to suit each individual and situation. You’ll learn how to be a better listener so you can anticipate your customer’s every need. You’ll discover the power of positive, passionate words to establish a warm personal connection. Most importantly, you’ll be able to close the deal and make that sale in a relaxed friendly manner that people will love. It’s a win-win-win for you, your customers, and your business. It’s \u003ci\u003eSelling the\u003c\/i\u003e \u003ci\u003eHug Your Customers \u003c\/i\u003eWay.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":48268553421040,"sku":"9781260134834","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781260134834_p0.jpg?v=1763703960","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781260134834","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}