{"product_id":"9781292001159","title":"Brilliant Social Media ePub","description":"\u003cp\u003e \u003cb\u003eFAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED.\u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eSocial media is easy when you know how – this practical guide shows you how to get started, then refine and improve your strategy to get real business results. \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eMany businesses know that social media is important – but they either haven’t made a start or are dabbling without a proper strategy in place. It’s easy to feel overwhelmed by the task – how much of my time will it take? When will I see the benefit? What do I do to get heard? How do I integrate it with my marketing and business goals? What are the risks? \u003c\/p\u003e  \u003cp\u003eHowever given that 91% of adults use social media regularly, it’s a superb opportunity for you to find and engage with present and potential customers much more interactively than traditional marketing methods. \u003ci\u003eBrilliant Social Media \u003c\/i\u003ewill help you get started with social media, then refine and improve your experience with a series of sample straightforward steps that you can start to implement straightaway.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003cb\u003eBrilliant outcomes:\u003c\/b\u003e \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e \u003cb\u003eUnderstand how social media works and which platforms will best suit your business\u003c\/b\u003e \u003c\/li\u003e  \u003cli\u003e \u003cb\u003ePlan a social media strategy that fits into your wider digital and marketing strategies\u003c\/b\u003e \u003c\/li\u003e  \u003cli\u003e \u003cb\u003eConnect with your customers, identify new clients and find out what people really think of your business\u003c\/b\u003e \u003c\/li\u003e  \u003cli\u003e \u003cb\u003eAdapt and refine your strategy as you learn from what works, and what doesn’t\u003c\/b\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47123922649328,"sku":"9781292001159","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781292001159_p0.jpg?v=1763704765","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781292001159","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}