{"product_id":"9781292003740","title":"The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up","description":"\u003cp\u003e \u003cb\u003eROAD TEST YOUR IDEA \u003ci\u003eBEFORE \u003c\/i\u003eYOU WRITE YOUR LEAN START-UP\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNo matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSo before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ewww.newbusinessroadtest.com\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47044933484784,"sku":"9781292003740","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781292003740_p0.jpg?v=1763705143","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781292003740","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}