{"product_id":"9781292004662","title":"The Financial Times Guide to Business Start Up 2014: The Most Comprehensive Annually Updated Guide for Entrepreneurs","description":"\u003cp\u003eWhether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of \u003ci\u003eThe Financial Times Guide to Business Start Up\u003c\/i\u003e on your shelf.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnnually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There’s also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEverything you need to know to make your start up a success.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47044933517552,"sku":"9781292004662","price":37.22,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781292004662_p0.jpg?v=1763705835","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781292004662","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}