{"product_id":"9781292005287","title":"The Spark: How to Ignite and Lead Business Creativity","description":"\u003cp\u003eIncludes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels at Sky)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDef: \u003ci\u003eSpark (n) \u003c\/i\u003e- an elusive moment when a new idea strikes that has the potential to transform the way you do business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBig or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Spark \u003c\/i\u003eanswers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47044906254576,"sku":"9781292005287","price":24.12,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781292005287_p0.jpg?v=1763705841","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781292005287","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}