{"product_id":"9781292014913","title":"The Go-To Expert: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business","description":"\u003cp\u003e“Differentiating yourself from your peers is the challenge that every professional faces. This book gives you the clarity, process and confidence to make yourself stand out in a crowded market place.”\u003c\/p\u003e\u003cp\u003eToni Hunter, Partner, George Hay Chartered Accountants\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“This easy-to-read book shows you how to build a firm foundation to win business regularly from your network. Highly recommended for any corporate professional or small business owner.”\u003c\/p\u003e\u003cp\u003eCharlie Lawson, National Director, BNI UK \u0026amp; Ireland\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Go-To Expert\u003c\/i\u003e provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSimple steps to build your profile \u003c\/li\u003e \u003cli\u003eHow to market and sell yourself with ease and confidence \u003c\/li\u003e \u003cli\u003eTechniques to make your clients come to you\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e“If you want to move your career on, shifting from being just another professional advisor to being truly recognised as a go-to expert, this book will show you the way.”\u003c\/p\u003e\u003cp\u003eRichard Newton, award-winning author of \u003ci\u003eThe Management Book\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47045651562736,"sku":"9781292014913","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781292014913_p0.jpg?v=1763704707","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781292014913","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}