{"product_id":"9781292063232","title":"The Communication Book ePub eBook: How to say it, mean it, and make it matter","description":"\u003cp\u003e \u003ci\u003e'A must read for any aspiring executives looking to improve their professional communication skills.'\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e \u003cb\u003eGordon Tobin, Head of Global Sales University, LinkedIn\u003c\/b\u003e \u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e‘Insightful, practical and easy to follow. This leads the charge on how to communicate effectively.’\u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003e \u003cb\u003eMairead Fleming, Managing Director, Brightwater Recruitment Specialists\u003c\/b\u003e \u003c\/i\u003e \u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e   \u003ci\u003e‘Be the best you can be in communicating effectively with your audience.  The three-step approach in preparation before you speak is at the heart of it all.’ \u003c\/i\u003e    \u003ci\u003e \u003cb\u003eMichael McDonnell, MBA Programme Manager, UCD Michael Smurfit Graduate Business School\u003c\/b\u003e \u003c\/i\u003e       \u003cb\u003eEffective communication is too vital for you to leave to chance. Make sure what you’re saying is simple, clear, compelling and gets results.\u003c\/b\u003e   \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e  \u003cp\u003e \u003ci\u003eThe Communication Book\u003c\/i\u003e is your straightforward, practical and expert guide to the secrets of great communication for all the important scenarios you face in business today.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003eWith Emma Ledden’s expert help, quick tips and proven three-step visual approach, you’ll learn how to: \u003c\/p\u003e  \u003cul\u003e  \u003cli\u003e \u003cb\u003ePlan and prepare \u003c\/b\u003e– focus on what you want to say and how you’re going to say it. \u003c\/li\u003e  \u003cli\u003e \u003cb\u003eKnow yourself \u003c\/b\u003e– understand what \u003ci\u003eyou\u003c\/i\u003e want, how to get there and how to know when you’ve succeeded. \u003c\/li\u003e  \u003cli\u003e \u003cb\u003eKnow your listener\u003c\/b\u003e – understand what\u003ci\u003e they\u003c\/i\u003e want, what they’re thinking and how they will feel about what you’ve got to say. \u003c\/li\u003e  \u003cli\u003e \u003cb\u003eKeep in control \u003c\/b\u003e– learn the secrets to staying on track, feeling confident and managing your reactions.\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003e \u003cb\u003eLearn to communicate like a pro so you can instantly connect, engage, influence and get the results you want.\u003c\/b\u003e \u003c\/p\u003e","brand":"Pearson Education","offers":[{"title":"Default Title","offer_id":47151583854832,"sku":"9781292063232","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781292063232_p0.jpg?v=1763705844","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781292063232","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}