{"product_id":"9781292066462","title":"The Financial Times Guide to Business Start Up 2015: The most comprehensive annually updated guide for entrepreneurs","description":"\u003cp\u003e‘As comprehensive an introduction to setting up a business as anyone could need.’\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003eThe Daily Telegraph\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e‘The \u003ci\u003eWisden\u003c\/i\u003e of the small business world, threaded through with common sense practical advice.’\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003eThe Daily Mail\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e‘A must for any small business owner.’\u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003eFederation of Small Businesses\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of \u003ci\u003eThe Financial Times Guide to Business Start Up\u003c\/i\u003e on your shelf.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAnnually updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2014 Budget. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEverything you need to know to make your start up a success. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"FT Press","offers":[{"title":"Default Title","offer_id":47037516513520,"sku":"9781292066462","price":44.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781292066462_p0.jpg?v=1763705847","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781292066462","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}