{"product_id":"9781304797698","title":"10 Ways to Write More Effective Ads","description":"What is advertising?\u003cp\u003eIs it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?\u003c\/p\u003e\u003cp\u003e\u003ci\u003eIt’s none of the above.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAdvertising is salesmanship multiplied.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNothing more.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eAnd advertising copy, or copywriting, is salesmanship in print.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThe purpose of a copywriter’s job is to sell. Period.\u003c\/p\u003e\u003cp\u003eSo the goal then becomes: \u003cb\u003eHow can we make our advertising as effective as possible?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis starting point is the essence of this book.\u003c\/p\u003e\u003cp\u003eThe ten tips expressed here have been generally time-tested and are known to be effective.\u003c\/p\u003e\u003cp\u003eKnowing these can improve your leads by 100%!\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFind out how - today. Buy your copy now!\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e \u003cbr\u003e \u003cp\u003e\u003cb\u003eWhat is advertising?\u003c\/b\u003e\u003cbr\u003eIs it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?\u003cbr\u003eIt’s none of the above.\u003cbr\u003e\u003ci\u003eAdvertising is salesmanship multiplied.\u003c\/i\u003e\u003cbr\u003eNothing more.\u003cbr\u003eAnd advertising copy, or copywriting, is salesmanship in print.\u003cbr\u003eThe purpose of a copywriter’s job is to sell. Period.\u003cbr\u003eSo the goal then becomes: \u003ci\u003ehow can we make our advertising as effective as possible\u003c\/i\u003e. This starting point is the essence of this book. \u003cbr\u003eThe ten tips expressed here have been generally time-tested and known to be effective.\u003cbr\u003eKnowing these can improve your leads by 100%!\u003cbr\u003e\u003ci\u003eBuy This Book Today and Find Out How! Guaranteed Instant Download!\u003cbr\u003e\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Thrive Learning Institute","offers":[{"title":"Default Title","offer_id":47133361570032,"sku":"9781304797698","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781304797698_p0.jpg?v=1763706367","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781304797698","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}