{"product_id":"9781310901690","title":"How to Optimize and Market Your Business: An Online Beginners Guidebook","description":"\u003cp\u003eA simple, step-by-step guide, covering the most important aspects of turning a profit from your website: starting with the different ways to monetize it, SEO, paid ads, implementing and interpreting Google Analytics and Webmaster to newsletters and earning the loyalty of your users. Includes the top tips to help you stay ahead of the trend. This guide provides value to both beginners and experienced users alike and it's written and compartmentalized in a way that will allow you to understand and follow every step. Start increasing your revenue today!\u003cbr\u003eHere's what this guide includes, the subjects it talks about:\u003cbr\u003eChoosing the revenue system\u003cbr\u003eSell products or services\u003cbr\u003eSell ad space\u003cbr\u003eDonations\u003cbr\u003eMonetization Conclusions\u003cbr\u003eMore ways to monetize your site\u003cbr\u003eCpM (Cost per Mille) Advertising\u003cbr\u003eAffiliate Marketing\u003cbr\u003eSponsored Reviews\u003cbr\u003ePremium Content\u003cbr\u003ePaid Polls and Surveys\u003cbr\u003eIn-text and Image Advertising\u003cbr\u003ePop-ups and Pop-unders\u003cbr\u003eAudio Ads\u003cbr\u003eSEO (Search Engine Optimization)\u003cbr\u003eOn page SEO\u003cbr\u003ePage title tags\u003cbr\u003eDescription meta tags\u003cbr\u003eURL structure\u003cbr\u003eNavigation structure\u003cbr\u003eSitemaps\u003cbr\u003eCustom 404 Page\u003cbr\u003eContent\u003cbr\u003erobots.txt\u003cbr\u003eImages and the \"alt\" attribute\u003cbr\u003eHeading tags\u003cbr\u003eKeywords\u003cbr\u003ePage loading times\u003cbr\u003eOff page SEO\u003cbr\u003eAnchor text\u003cbr\u003eTop SEO trends for 2016\u003cbr\u003eGoogle AdSense\u003cbr\u003eHow does it work?\u003cbr\u003eHow much will you earn?\u003cbr\u003eIs your site eligible to use AdSense?\u003cbr\u003eSo how do you actually use AdSense?\u003cbr\u003eTop 10 tips provided by Google AdSense\u003cbr\u003eOther tips for increasing your revenue with AdSense\u003cbr\u003eSize\/Location\u003cbr\u003eYou can blend the ads with your site design\u003cbr\u003eSome of the AdSense sizes which work best\u003cbr\u003eAdSense section targeting: Make ads relevant\u003cbr\u003eImage or Text Ads\u003cbr\u003eAds between posts\u003cbr\u003ePlacement targeting\u003cbr\u003eAdSense Category blocking\u003cbr\u003eAdSense for YouTube\u003cbr\u003eGoogle Analytics and Google Webmaster tools\u003cbr\u003eGoogle Webmaster Tools\u003cbr\u003eGoogle Analytics\u003cbr\u003eWhat are the highlights and what should you first pay attention to?\u003cbr\u003eMarketing\u003cbr\u003eSocial media and your site\u003cbr\u003eFacebook\u003cbr\u003eYouTube\u003cbr\u003eNewsletters\u003cbr\u003eGoogle AdWords\u003cbr\u003eWhat is Google AdWords?\u003cbr\u003eHow can you use it to advertise your site?\u003cbr\u003eGeneral marketing tips\u003c\/p\u003e","brand":"Publishdrive","offers":[{"title":"Default Title","offer_id":47122059165936,"sku":"9781310901690","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781310901690_p0.jpg?v=1769893180","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781310901690","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}