{"product_id":"9781328453617","title":"From an Idea to Disney: How Branding Made Disney a Household Name","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eFrom an Idea to Disney\u003c\/i\u003e is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black \u0026amp; white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!\u003c\/b\u003e\u003c\/p\u003e","brand":"Houghton Mifflin Harcourt","offers":[{"title":"Default Title","offer_id":47036141633776,"sku":"9781328453617","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781328453617_p0.jpg?v=1763708575","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781328453617","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}