{"product_id":"9781328915405","title":"The Fuzzy and the Techie: Why the Liberal Arts Will Rule the Digital World","description":"\u003cp\u003e\u003cb\u003e\u003cbr\u003e“Scott Hartley artfully explains why it is time for us to get over the false division between the human and the technical in business.”\u003cb\u003e—\u003c\/b\u003e Tim Brown, CEO of IDEO and best-selling author of \u003ci\u003eChange by\u003c\/i\u003e\u003ci\u003eDesign\u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003eScott Hartley first heard the terms \u003ci\u003efuzzy\u003c\/i\u003e and \u003ci\u003etechie\u003c\/i\u003e while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer or hard sciences, you were a techie.       In this brilliantly contrarian book\u003cb\u003e—\u003c\/b\u003e already cited by Anne-Marie Slaughter and Fareed Zakaria in commencement speeches\u003cb\u003e—\u003c\/b\u003e Hartley reveals the counterintuitive reality of business today: it’s primarily the fuzzies\u003cb\u003e—\u003c\/b\u003e not the techies\u003cb\u003e—\u003c\/b\u003e who are developing the most dynamic new businesses. Hartley reveals breakthrough fuzzy-techie collaborations in these exciting startups and explores how these partnerships are at the center of innovation in business, education, and government.        For anyone doubting whether a liberal arts education is practical in a world increasingly dominated by technology, Hartley’s work will come as a reassuring revelation.  \u003c\/p\u003e","brand":"Houghton Mifflin Harcourt","offers":[{"title":"Default Title","offer_id":47039245451504,"sku":"9781328915405","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781328915405_p0.jpg?v=1763708205","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781328915405","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}