{"product_id":"9781349234578","title":"Bancassurance in Europe","description":"This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47023681732848,"sku":"9781349234578","price":199.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781349234578_p0.jpg?v=1763709973","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781349234578","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}