{"product_id":"9781349282494","title":"Service is Front Stage: Positioning Services for Value Advantage","description":"This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47046115688688,"sku":"9781349282494","price":59.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781349282494_p0.jpg?v=1763709788","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781349282494","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}