{"product_id":"9781349305315","title":"Identifying Hidden Needs: Creating Breakthrough Products","description":"Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failureis due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47028030079216,"sku":"9781349305315","price":57.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781349305315_p0.jpg?v=1763710179","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781349305315","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}