{"product_id":"9781349504145","title":"Internet Marketing and Big Data Exploitation","description":"Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47040914587888,"sku":"9781349504145","price":115.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781349504145_p0.jpg?v=1763710781","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781349504145","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}