{"product_id":"9781350034204","title":"Basics Marketing 03: Marketing Management","description":"Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. \u003cbr\u003e\u003cbr\u003eThis book helps bridge that divide to help students master the business of marketing.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47137934737648,"sku":"9781350034204","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781350034204_p0.jpg?v=1763710761","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781350034204","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}