{"product_id":"9781350034228","title":"Packaging the Brand: The Relationship Between Packaging Design and Brand Identity","description":"While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. \u003ci\u003ePackaging the Brand\u003c\/i\u003e discusses the implications of this commercial function for a designer.\u003cbr\u003e\u003cbr\u003eIt explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47138003747056,"sku":"9781350034228","price":38.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781350034228_p0.jpg?v=1763710881","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781350034228","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}