{"product_id":"9781350034464","title":"Brand-driven Innovation: Strategies for Development and Design","description":"Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. \u003ci\u003eBrand-driven Innovation\u003c\/i\u003e explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.\u003cbr\u003e\u003cbr\u003eThe book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47137934835952,"sku":"9781350034464","price":40.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781350034464_p0.jpg?v=1763710763","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781350034464","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}