{"product_id":"9781350034563","title":"Basics Advertising 02: Art Direction","description":"\u003ci\u003eArt Direction\u003c\/i\u003e examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. \u003cbr\u003e\u003cbr\u003eThe book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47137951252720,"sku":"9781350034563","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781350034563_p0.jpg?v=1763710749","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781350034563","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}