{"product_id":"9781350034617","title":"The Fundamentals of Branding","description":"Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. \u003ci\u003eThe Fundamentals of Branding\u003c\/i\u003e offers an overview of the foundations of building, developing and maintaining brands.\u003cbr\u003e\u003cbr\u003eIt provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client\/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47138019606768,"sku":"9781350034617","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781350034617_p0.jpg?v=1763711711","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781350034617","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}