{"product_id":"9781352000078","title":"Advances in Corporate Branding","description":"\u003cp\u003eThis prestigious edited collection of articles from the \u003ci\u003eJournal of Brand Management\u003c\/i\u003e discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. \u003ci\u003eAdvances in Corporate Branding\u003c\/i\u003e is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47040998211824,"sku":"9781352000078","price":129.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781352000078_p0.jpg?v=1763710949","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781352000078","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}