{"product_id":"9781394300273","title":"Women and Wealth: A Playbook to Empowering Clients and Unlocking Their Fortune","description":"\u003cp\u003e\u003cb\u003eBetter serve your female clients as a financial services professional\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eWomen and Wealth: A Playbook to Empowering Clients and Unlocking Their Fortune,\u003c\/i\u003e award-winning author and certified financial planner Cary Carbonaro delivers a practical and insightful guide for financial services professionals who want to better serve their female clients. \u003c\/p\u003e\u003cp\u003eThe author explains the unique needs of women clients, the unique psychology driving their financial decisions, and their reasonable demands for personalized client care. She also offers actionable strategies, research-backed approaches, and real-world examples and case studies you can use to better serve women who reach out for personal finance and wealth management advice. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy “bro-culture” is killing the financial services industry and ignores the fastest growing demographic on every professional's client list\u003c\/li\u003e \u003cli\u003eWhy women leave their financial advisors and what you can do to improve female client retention\u003c\/li\u003e \u003cli\u003eAvoiding the “widows and divorcees” stereotypes of female clients and understanding the psychology of female breadwinners\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA unique and powerful roadmap for financial services professionals seeking to better understand and serve women, \u003ci\u003eWomen and Wealth\u003c\/i\u003e is a must-read for financial advisors and planners, insurance agents, bank and credit union representatives, and accountants everywhere.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50078907367664,"sku":"9781394300273","price":35.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781394300273","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}