{"product_id":"9781400031269","title":"Apex Hides the Hurt","description":"\u003cp\u003e\u003cb\u003eThis \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book from the #1 \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Underground Railroad\u003c\/i\u003e is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.\u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003eThe town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town’s aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero’s efforts may result in not just a new name for the town but a new and subtler truth about it as well.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"Default Title","offer_id":47040778502384,"sku":"9781400031269","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781400031269_p0.jpg?v=1763711619","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781400031269","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}