{"product_id":"9781400175840","title":"Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture","description":"\u003cp\u003eThree award-winning advertising executives prove that in business, Sacred Cows deserve to die.\u003c\/p\u003e\u003cp\u003eDon't get us wrong. While the authors have nothing against cows in general---they love steak---they do have a problem with \u003ci\u003eSacred Cows\u003c\/i\u003e. Blindly doing things because...well...that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. For example:\u003c\/p\u003e\u003cp\u003e---Always Trust Your Research. \u003cb\u003e\u003ci\u003eBANG.\u003c\/i\u003e\u003c\/b\u003e Research should be used to demystify decisions, not make them for you.\u003c\/p\u003e\u003cp\u003e---The Customer Is Always Right. \u003cb\u003e\u003ci\u003eBANG.\u003c\/i\u003e\u003c\/b\u003e Except in those instances when they are woefully wrong.\u003c\/p\u003e\u003cp\u003e---Always Focus on Solving the Problem. \u003cb\u003e\u003ci\u003eBANG.\u003c\/i\u003e\u003c\/b\u003e Focusing instead on the opportunity not only solves the problem but leads to more imaginative and lasting solutions.\u003c\/p\u003e\u003cp\u003e---Follow the Leader. \u003cb\u003e\u003ci\u003eBANG.\u003c\/i\u003e\u003c\/b\u003e Doing so only plays to his strengths, not yours. After all, he drives the category.\u003c\/p\u003e\u003cp\u003e---Focus on the Numbers. \u003cb\u003e\u003ci\u003eBANG.\u003c\/i\u003e\u003c\/b\u003e Great numbers are a by-product of great strategies.\u003c\/p\u003e\u003cp\u003e---Teams Create the Best Solutions. \u003cb\u003e\u003ci\u003eBANG.\u003c\/i\u003e\u003c\/b\u003e Team dynamics usually kill great ideas.\u003c\/p\u003e\u003cp\u003e---Internal Competition Leads to Better Results. \u003cb\u003e\u003ci\u003eBANG.\u003c\/i\u003e\u003c\/b\u003e It only leads to resentment.\u003c\/p\u003e\u003cp\u003eIn this hysterically irreverent and wise book, Beau Fraser, David Bernstein, and Bill Schwab share their successful approach to euthanizing Sacred Cows through humorous and vivid real-world, global examples.\u003c\/p\u003e","brand":"Tantor Media, Inc.","offers":[{"title":"Default Title","offer_id":47095029006576,"sku":"9781400175840","price":11.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781400175840_p0.jpg?v=1763712048","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781400175840","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}